If it’s very important to you that your date has a college degree, you can rank that very high.
Then the site will match you with highly educated brunette sooner than a blonde who didn't finish high school.
Average revenue per paying user fell 8.5% to 54 cents. Swidler said Tinder is now generating more revenue per Tinder user than a year ago because the company is selling à-la-carte features on top of Tinder's monthly subscription fee.
On a per-share basis, Match reported a profit of 21 cents, up slightly from 20 cents a year earlier, after the company issued more shares.
Overall, revenue rose to 6.4 million from 9.0 million.
Once you’ve filled out a profile, online dating sites will provide a list of matches -- people they think you are compatible with. The more matching attributes that two profiles have, the higher “match percentage” the site will assign to it.
When you multiply the chance for inaccuracy by the number of users on a given dating site, complicated matching systems are probably not working much better than basic attribute-and-interest matching.
Fortunately, the main advantage of online dating is that it gives each user control over who they contact and with whom they subsequently communicate.
Each matching attribute is assigned a different weight depending on how important it is to the user.
For example, if you prefer blondes, but really have nothing against brunettes and redheads, then you can rank that attribute as very low.